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I build worlds for a living (and sometimes just for the sake of it).

Whether I’m architecting the persistent lore of a D&D campaign in Elaris or deconstructing the narrative loops of an indie game, my focus is always on immersion.

I’m interested in the subtleties of worldbuilding—how the subconscious picks up on a specific texture, a repetitive architectural motif, or a single line of flavor text to build a history that hasn't been explicitly told yet.

What you’ll find here:

Game Analysis: Deep dives into why some open worlds feel empty while others (like Zelda or even Cookie Clicker) feel refreshingly full.

Narrative Design: Tactical advice on "slow-dripping" lore and building environments that tell a story without a single NPC.

The Craft of World Building: Explorations of literature, tabletop mechanics, and the psychology behind why certain game loops work.

I believe the most expansive worlds are the ones that live in the margins of your imagination long after you’ve stepped away from the screen.

Medium member since December 2025
Editor of Flooret
Ashlee Palka

Ashlee Palka

she/her

World Builder & Storyteller // Deconstructing the Art of Immersion from Tabletop Lore to Digital Design